Startups we’ve backed

Fruitoholic, By Choice, (Cred Foods Pvt. Ltd.), the everything fruit company, is based out of Hyderabad and founded by Praveen Nagamala. Praveen's vision is to make fruit Easy, Interesting, Affordable, Available and Safe. He is driven by the passion to bring fruits in a variety of forms (whole, cut, juices, smoothies, baked and ice cream) to consumers and make fruits the primary choice of customers. In addition to a passionate founder who is challenging the norm, we see in the business, an opportunity to use fruits through various life stages and maximizing resulting yield. Fruitoholic brand is challenging specialty brands who focus only on juices or smoothies or "fruit" ice creams.

Lombard Street Bakehouse aims to bring modern western desserts to Tier 4/5 areas across the country. The brand plans to tap into the enormous potential from everyday consumption and special occasions in these areas. Currently, the vast majority of these areas are served by local bakeries, which often do not focus on quality and the only option is Indian mithai. Lombard Street Bakehouse plans to bring high quality baked goods with hot & cold beverages, with a western QSR experience but with velocity pricing to these Tier 4/5 areas. Backed by The Art of the Possible and led by Pramod Damodaran, LSB challenges the norm that modern desserts and experiences are only appreciated in metros.