What We Believe
Defensibility through Distinctiveness
Moats are built on distinctiveness in product, process, and purpose.
Flywheels are built through ideas which are multi-dimensional.
Founder First, Exit Last
We back founders who want to build enduring companies.
Ownership and founders who want to retain control matter.
Margins Over Markets
We are not fazed by small TAMs. If unit economics are healthy and margins hold, we are in.
No Vanity Capital
Every $$$ should strengthen the product, supply chain, or profitability.
We do not fund overhead.